There’s nothing more discouraging than a homeowner picking some Fly By Nighter over you.
Don’t hang around homeowners like these. Weed them out and move on, as quoting jobs based on the lowest price is a slippery slope to losing your shirt.
The key to signing profitable, properly-priced renovation work – in SPITE of competitive offers that may include cash work – is educating your customer.
And this education is not just about giving customers the lowdown on what amazing materials you plan to use on their job or what incredible reviews you have from past clients. It’s fundamentally about educating the homeowner about why your price might be higher than others they will receive.
Check out the following 30-second commercial from the Canada Revenue Agency that shows actor Peter Dillon playing the role of a Fly-by-Night cash contractor. View video here.
Why not add this video onto your web site or Facebook page? Or play it for homeowners during your presentation?
Here’s another important tool. We at CARAHS has developed a Close the Quote system that will help you explain to homeowners why they should choose you!
One of our CARAHS contractors told me that Close the Quote “translated into immediate results in sales.” And did I mention that it’s free? Get Close the Quote here.
Read article at the Canadian Contractor magazine